2013 Paybefore Awards Category 4A: Best Third-Party Payroll Card Program
Best third-party payroll card* program for implementation by multiple employers. 
Program Name: ALINE Card by ADP
Company Name: ADP
ALINE Pay by ADP is a fully electronic pay solution that provides flexibility in choosing the best e-pay and statement methods for employer/employee needs (including mobile). ALINE Card by ADP, as part of the ALINE Pay solution, is a prepaid payroll card that is offered to help companies go electronic.
Metrics: Launched July 2011; 1.5 million cards issued to date (represents 20-30% adoption rate of cards when converting from check)
Growth projections: 30% CAGR over three years
Differentiators:
- 50-state compliance—addresses patchwork of state payroll laws
- ADP mobile app for three major smartphones
- Two cards linked to same account
- Can personalize card with photo or choose design from card library
- Transfer funds online once per day to bank account
- Free ALINE checks
- If an employee leaves current job, or works several jobs at once, they can take the ALINE Card to their next employer(s). ADP doesn’t charge any fees or monthly charges to continue the relationship. The employee keeps the same price schedule and benefits as if they were still with one of our clients.
Fees: $0 monthly fee, $0 purchase fees, $0 bill pay fees, $0 in-network ATM fees, $0 fees for portability to new employer, $0 inactivity fee. Low fee for lost/stolen card replacement.
Pitch: Unmatched offering of financial tools coupled with a vast network of partners gives the most complete financial experience on the market. Vast array of product offerings and tools that focus not on just the card or an electronic statement. Rather, ALINE Pay focuses on the whole pay solution to help both the employer and employee achieve their goals and improve their lives.
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Program Name: Comdata Payroll Card
Company Names: Comdata, MasterCard
Comdata provides employee-friendly payroll cards that help employers save money by going 100% electronic while providing employees a simple way to access their money with no fees.
Launched: 1991 with product overhaul in 2012.
Differentiators:
- Companion cards
- Cardholder retail discounts
- Green marketing to clients
- Intuitive cardholder training and support
- In-house 24/7 bilingual call center
Fees: Cardholders are only charged for cashing out the card completely at a bank except for the first transaction after payroll is loaded, registering a convenience check, and out-of-network ATM usage. If a cardholder chooses to go to a bank and completely cash out their payroll card, they can do this for free immediately after the card is loaded.
Pitch: Comdata’s focus is on program rollout and cardholder education. We are not just providing marketing materials. We provide and execute complex communication and education programs on behalf of our clients and our cardholders that lead to: 1) more satisfied employees who don’t feel like they are being forced on a payroll card; 2) a higher rate of electronic pay and cost savings for our businesses; and 3) well-educated cardholders that can access their funds in a the way that provides them the most control over their finances.
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Program Name: Money Network Payroll Distribution Service
Company Name: Money Network, A First Data Company
The Money Network Payroll Distribution Service eliminates the time, costs and resources associated with company-issued paper checks. Money Network enables employers of all sizes to provide 100% electronic pay, while achieving payroll compliance in all 50 states, streamlining administration, reducing payroll costs and improving payroll security and control.
Metrics: Launched with the company’s first network branded card in 2001, and currently services 1.7 million active payroll cardholders. According to an Aite Group report, Money Network holds a 49% market share in the paycard market. Year-over-year growth in 2012 was 30% with more than 3,500 employers. It is estimated that the Money Network Payroll Distribution Service eliminates 75,500 lbs. of greenhouse gases from the environment and saves 26,500 lbs. of paper from being used. (Payitgreen.org calculator).
Differentiators:
- 50-state compliance
- Convenience checks are included
- Low-cost money transfers to Mexico, Europe and Brazil
- Cell phone top up
- Secondary card option
Fees: $2.95 monthly fee (former employees), $1.75 out-of-network ATM withdrawals, $1.75 ATM balance inquiry and decline, $2.95 paper statement fee, $2 secondary card. No NSF fees.
Pitch: Leading payroll card program in the industry with 49% market share (Aite Group), 1.7 million cardholders, and a premiere client list, including some of the nation’s largest companies. We have more than 150,000 reload locations, including cash loads at the point of sale with Walmart Rapid Reload. Our unique approach of being compliant in 50 states, combined with our implementation expertise and robust cardholder retention program make this program unsurpassed in the industry.
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*For Paybefore’s purposes, card may mean a physical card or alternate form factor, including a virtual card.
The information provided above was excerpted from Paybefore Award nominations provided by the Nominator. Paybefore has not conducted any independent investigation as to the accuracy or completeness of the submitted information and makes no representation or warranty as to the accuracy, completeness or authenticity of such information. All content is provided on an “as-is” basis.
Nominators have agreed to the rules of Paybefore Awards Submission & Eligibility Requirements, which are part of the Paybefore Awards Call for Nominations.
Programs with an in-market start date after Sept. 30, 2012, requested and received a participation waiver from Paybefore.
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